MOST POPULAR JEWELLERY ITEMS
I recently did some background research and was interested to learn that necklaces are the most commonly purchased jewellery items worldwide. Followed by earrings, rings and bracelets. In addition, women purchase more frequently than men (56% to 44%) and people who are married account for almost twice those who are single in terms of jewellery buyers (55% vs 30%).
Increasingly, people are purchasing jewellery online – even high ticket items. This trend predates the Covid-19 pandemic. However, since the associated lockdowns and curtailment of travel (one of jewellery’s competitors) the online jewellery sector has expanded further. This vogue is likely to continue and expand further over the coming decade.
While jewellery is often purchased as a gift, more and more people are shopping for themselves. This can be for any number of reasons, such as: getting exactly the style you want; rewarding yourself for a particular achievement; just ‘for so’; birthday, work anniversary or overseas trip e.g. Murano glass earrings on a trip to Venice.
Increasingly, amulet jewellery is popular – featuring birthstones, protection crystals, zodiac signs or sacred symbols.
While jewellery can be made of various materials, gold and silver are definitely the most popular metals. By contrast some metals, notably nickel, can cause allergic skin reactions which will make wearing the piece impossible. Gold and silver are hard wearing, with a long ‘life expectancy’ and also have intrinsic value (investment worth). They do need care and attention and this will be the subject of another blog.
Take care, Muriel.